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Below are answers to some Frequently Asked Questions

What is McCormick Consumer Testing?

McCormick Consumer Testing uses the opinions of consumers, like you, to guide the product development process for a variety of food and beverage products.

How does it work?

Using our database of registered consumers, we target individuals that meet the demographic requirements of the product being tested. You'll receive an email from our unique automated system inviting you to answer some questions for an upcoming consumer test. Once you have answered the questions, the system will inform you as to whether or not you qualify for that specific test. If you are eligible to participate, you will be provided with the session times and you can then choose the one session, if any, which best suits you. Not everyone will qualify for each test, so even if you do not qualify, you will be contacted for future testing opportunties.

When and how often do you conduct testing?

We conduct tests Monday - Friday, during day and evening hours. Testing occurs most weeks of the year.

How often can I participate?

A consumer may participate up to four times a year, once every three months. Once you participate in a test, you will not be eligible to be emailed for the next three months.

How long are the sessions?

Sessions typically run between thirty minutes and two hours. You will be informed of the test duration during the opening announcement in the survey.

Where are tests held?

Most tests are held at our Hunt Valley facility at 202 Wight Avenue. Occasionally, we send products to your home for you to prepare, taste and evaluate.

What if I'm not able to travel to Hunt Valley?

You may join our database of nationwide consumers to participate in Home Use Tests and Internet surveys.

Am I compensated for my time?

Yes. The compensation for each test conducted at our facility ranges from $30 to $100. Compensation for tests done in your home typically ranges from $10 to $15. The amount of compensation is determined by the duration of the test and the number of products tested. Prize drawings are held for Internet surveys to win gift cards.

What form is my compensation?

Compensation when participating in testing at our Hunt Valley facility is by check, which is for DEPOSIT ONLY. Compensation for Home Use Testing and Internet Surveys is awared via an electronic gift card

How will I be notified to participate in a test?

When we are recruiting for a test, our automated system emails consumers who are registered in our database who meet the basic demographic requirements for that particular test. Sessions often fill up quickly, so it is recommended that you respond to the survey as soon as possible. You do not, however, need to wait to hear from us. Feel free to log onto our website to see if there are any surveys available for upcoming consumer testing opportunities.